Friday, September 17, 2004

Oratory
This is one of my fave quotes from a TV Series. It works really well and I should try and state more arguments/product sales in this way.

"You want the benefits of free trade? Food is cheaper. Food is cheaper, clothes are cheaper, steel is cheaper, cars are cheaper, phone service is cheaper. You feel me building a rhythm here? Thatâ??s â??cause Iâ??m a speechwriter and I know how to make a point. It lowers prices, it raises income. You see what I did with â??lowersâ?? and â??raisesâ?? there? Itâ??s called the science of listener attention. We did repetition, we did floating opposites and now you end with the one thatâ??s not like the others. Ready? Free trade stops wars. And thatâ??s it. Free trade stops wars! And we figure out a way to fix the rest! One world, one peace. Iâ??m sure Iâ??ve seen that on a sign somewhere."

- Toby Ziegler, The West Wing 2x16 Somebody's Going to Emergency, Somebody's Going to Jail