Icy Icy Baby launches
Yeah!! Today in San Fran we launched IcyPole.

IcyPole is a Java app running on Nokia smart phones which automatically detects other IcyPole enabled mobile phones within your vicinity, using Bluetooth, and then proactively communicates with them to see if they have any content (music, videos, photos etc) you may like.

The really cool snazzy new no one has done before bit is that the whole thing is driven off the AgentArts recommendation engine which means that instead of having to search for music the system knows your profile, knows what you like and automatically alerts you to things it thinks you may like.

So you can walk down a street, catch a train or bus and just have the app running and be notified when there is music you might like nearby. You can then download it using the IcyPole application, view the profile of the person with the content etc. Best of all....the whole network runs over bluetooth so there is NO telco charges to be incurred when using it. Totally a distributed system with out of band communication.

We demo'd this app to Nokia in Finland in Feb and have done a few tweaks since then and showed it to a wider audience today.